Deutsche Bank DigitalBanking: Chapter three

Starting businesses in the digital age: what are tomorrow’s innovation drivers?

Many of the new technologies are still in their infancy, and some of them still have a somewhat visionary quality. But they harbour lucrative potential. Digital technologies are increasingly overtaking traditional companies and proving to have a real competitive advantage.

Companies in the digital age

“We’ve got to try out lots of things, and then we’ll see what works and what doesn’t.”

How is corporate success in the digital age possible? “It would be pretty difficult to set up a business without digital technology nowadays”, said one of the entrepreneurs when we asked about their experience.

Four entrepreneurs who are shaping the digital landscape

Knowledge networking, data as the raw material of the future, digital media as modern prostheses and sharing as a basis for corporate success.

1 of 4: Jakob Schreyer, founder of startup Orderbird

“Even the best technology is useless if it is too complex.”

Entrepreneur Jakob Schreyer helps his customers to better understand their business and optimise their processes. His key word: simplification.

2 of 4: René Gurka, CEO of BigRep

“Data and ideas will become the raw materials of the future.”

Author Martin Walker and startup founder René Gurka believe we are in the middle of a post-industrial revolution which will radically change the concept of copyright, industrial manufacturing and the consumer systems of the future.

3 of 4: Anna Lena Schiller, Graphic Recorder

“Digital gadgets are like modern day prostheses. Without them, it feels like you’re missing a limb.”

How does innovation occur and what role does digitalisation play in the process? Anna Lena Schiller believes that courage and determination are the first steps. Digital technology can then help to give a decisive push forward.

4 of 4: Marco Petracca, Digital Brand Advisor

“I see a danger that many small companies will fail if they don’t change their mindset.”

The digital society lives from sharing, and expertise in the “knowledge society” arises from networking. Even middle-sized businesses have to open themselves up to digitalisation if they want to survive in the market.

startups were launched in Germany while you were getting to know the entrepreneurs in this chapter.

have been launched worldwide in this time frame.

Source: Institut für Mittelstandsforschung IfM Bonn 2016 / GEM (Global Entrepreneurship Monitoring) Global Report 2015

Copyright and data security are not only the concern of business founders. In the next chapter, we raise the question of how sharing and networking of data can be aligned with data security.

Chapter four

Access to data anywhere, any time – and for anyone?

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